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It's Time For Novartis To Put Its Leqvio Launch Strategy To The Test

 
• By Jessica Merrill

Novartis Pharmaceuticals US head Victor Bulto talks to Scrip about the launch of Leqvio; the cholesterol-lowering medicine now approved by the US FDA.

business project startup process, launching rocket, teamwork
Novartis projects a slow initial launch as it works to make sure treatment and reimbursement infrastructure is in place • Source: Alamy/Yuliya Volkovska

Novartis AG had an extra year to prepare for the US launch of the high-profile cholesterol-lowering medicine Leqvio (inclisiran) after an initial rejection from the US Food and Drug Administration, and the company has spent that time focused on putting the commercial infrastructure in place to overcome some of the potential roadblocks to uptake.

Those efforts include building relationships with the 200 health systems that treat the highest number of patients with atherosclerotic cardiovascular...

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