End Of An Era As Generic Versions Of BMS’s Controversial Blockbuster Revlimid Arrive

Gradual Decline From $12bn Peak Expected

Revlimid was the driving force behind Celgene’s growth, but also became symbolic in the ongoing row over US drug prices.

New BMS logo
The gradual entry of generics gives BMS extra time to replace Revlimid's lost revenues • Source: Alamy

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