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Revance's Daxxify Is Approved As Rival To Botox With Longer Efficacy

 
• By Jessica Merrill

The company is preparing a staged launch for the neuromodulator in the aesthetics market, with a focus on educating select dermatologists first before expanding to 4,000 physician partners.

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Revance believes it has a big competitive advantage with Daxxify • Source: Shutterstock

Revance Therapeutics, Inc. will soon launch what could become a fierce competitor to AbbVie Inc.'s blockbuster neuromodulator, Botox (onabotulinumtoxinA), in a phased roll out. The newly approved botulinum toxin has a longer duration of efficacy, with support from Phase III data showing some patients were able to maintain results for six months, versus three to four months with existing treatments.

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