Content sits at the fulcrum of pharma’s commercialization strategy and industry experts discussed at a recent summit various efforts underway to “stretch the content dollar” and drive “glocalization” as industry strives to place personalized content at the core of the customer experience (CX).
Speaking at the Indegene Digital Summit 2022, GSK’s head of CX and content strategy, Margot O'Neil, indicated that the...
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