Novartis AG has unveiled a new business strategy that prioritizes the US market over other geographies, a decision that will impact everything from the way the company develops drugs to the way it sells them. US Innovative Medicines president Victor Bulto is leading the "US first" effort and talked to Scrip at the J.P. Morgan Healthcare Conference about the company's ambitious new plan and commercial structure.
Novartis On Its ‘US First’ Commercial Plan
US Innovative Medicines president Victor Bulto talked to Scrip about why the company is pivoting to a commercial strategy that prioritizes the US and what that means for developing and selling drugs.
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