Differentiation Is Mantra As Amneal Targets $1bn By 2030 From Non-US Geographies

Theranostics For Oncology Push

As Amneal makes its commercial debut in markets outside the US, Shyamakant Giri, MD and president, India and emerging markets, formulates a strategy based on differentiation and a targeted approach. From ‘theranostics’ to partnered products, he has multiple aces up his sleeves, Giri tells Scrip in an interview.

Differentiation Concept
Will Amneal's Differentiation Strategy Lend It An Edge? • Source: Shutterstock

Amneal Pharmaceuticals, Inc.’s entry into markets outside of the US might well be a management case study in the future. Headquartered in and focused on that geography for 20 years, the company is now setting foot in markets with well entrenched players, intending to generate $1bn in ex-US revenue.

As part of the plan, Amneal announced on 4 January a long-term, exclusive license agreement for Orion Corporation to commercialize several of its complex generic products. Orion will market these drugs in most parts of Europe as well as in Australia and New Zealand

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