If you’re entering India for clinical trials, then don’t do it half-heartedly, just 'go all in', but be careful about the initial choice of disease areas – that’s the advice Novartis’s head, global clinical operations, Badhri Srinivasan had for his peer at Amgen, Inc. which appears to be evaluating opportunities in the world's most populous country.
Responding to a question from Amgen’s senior vice president, global development, Rob Lenz at a recent summit, Srinivasan said that while a number of companies have dipped their toes in the waters, “going in there and saying this is what we come into India [for] and this is what we need from India would be very powerful, but also really get the machine
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