Specialist Swiss pharma company Idorsia is spending big to help launch its blockbuster-tipped insomnia drug Quviviq and fund a pivotal study of its heart attack treatment selatogrel, but urgently needs more cash to help tide it over.
The company is investing heavily in a salesforce push and a direct-to-consumer advertising featuring ex-Friends actor Jennifer Aniston to promote awareness of Quviviq
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