'Know The Enemy And Know Yourself' Before Entering US, Daewoong Exec Advises

Think Carefully Before Time, Money, Effort

Daewoong Innovation Holdings President Thierry Uh tells Scrip what Korean pharma firms should keep in mind when entering the US market, as well as what R&D and partnering strategies Daewoong has both there and globally.

The art of war
Korean Firms Shouldn’t Enter US Just Because Others Are • Source: Shutterstock

There is a famous quote by Chinese military strategist and philosopher Sun Tzu that “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

Thierry (Dongkyu) Uh, president of Daewoong Innovation Holdings Inc., suggests that Korean pharmaceutical companies keep this in mind before entering the world's biggest pharmaceutical market.

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