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As Biopharma Adopts Generative AI, The ‘People Element’ Is Crucial To Success

 
• By Andrew McConaghie

After a year of hype around generative AI, the question is can it deliver productivity wins for biopharma? Consultants at BCG give insights into successes and failures of early projects and emphasize that putting people first is key to success.

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2023 has been the year of headlines, hype and anxiety about generative artificial intelligence and its capabilities, and biopharma is among the many business sectors trying to figure out how the technology could boost productivity.

Interest in AI was evident at the Jefferies healthcare conference in London last week, where attendees crammed into the room to hear a talk by the Boston Consulting Group on...

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