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Finding The Balance: First-In-Class Versus Best-In-Class

 
• By Jo Shorthouse

As pharmaceutical companies face a crowded and competitive landscape, the debate between being first-in-class or best-in-class is evergreen. This strategic choice impacts new product launches, with first-to-market therapies offering market share and brand recognition advantages, while best-in-class options can capture value through product differentiation and commercial execution. In Vivo talked to L.E.K. Consulting on how to make a product stand out from the crowd.

Key Takeaways
  1. Strategic Choice Impact: The decision between pursuing a first-in-class or best-in-class strategy is crucial for pharmaceutical companies, as it significantly impacts the success of new product launches. While first-to-market therapies offer advantages in market share and brand recognition, best-in-class options can capture substantial value through differentiation and execution.

As pharmaceutical companies navigate an increasingly crowded and competitive landscape, the age-old debate around whether to be first-in-class or best-in-class...

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