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Lens On Pharma Marketing ‘Ploys’ In India: Can The Genie Be Tamed?

 
• By Anju Ghangurde

India cracks down on unethical marketing practices, with AbbVie in the eye of a storm for allegedly violating norms. While the action sends the right signal, a wider clean up including in the devices segment, where things may be “more harmful” may not be easy, say some experts.

Pharma marketing practices under the scanner in India

The year gone by didn’t end on a good note for AbbVie in India. The US multinational was accused of allegedly violating India’s Uniform Code for Pharmaceutical Marketing Practices (UCPMP), after it was found picking up the tab for ‘vacations’ to Monaco and Paris of 30 healthcare professions (HCPs).

The case, based on an anonymous complaint backed by relevant documents, saw India’s Department of Pharmaceuticals (DoP) reprimand AbbVie Healthcare India Pvt Ltd, even as an Ethics Committee For Pharma...

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