Tech, India Trends To Track: AI Agents, SaaS Disruption, Influencers, Insurance

Industry pundits talk about conversational AI for sales reps, the arrival of AI agents, a potential overhaul in the SaaS market for pharma enterprises and the tricky arena of influencer engagement in this instalment on key trends playing out on the tech front and in India. Expanding healthcare coverage is also improving the outlook for pharma in the country, they said.

Artificial intelligence — AI is rewriting rules of customer engagement in pharma (Shutterstock)

AI is rescripting norms around customer engagement, personalization, and efficiency, opening up a range of opportunities for pharma in the marketing arena, albeit with appropriate guardrails.

There’s also no denying the role of social media influencers and their army of followers as they shape opinions and drive traffic, though a very public misstep in 2024 in India

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• By Mandy Jackson

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