The benefits of innovation have been reserved in the main for a subset of wealthy countries so in response, Novartis AG has reframed its definition of business success to the impact that its drugs have globally, moving beyond a purely transactional approach and looking holistically into the real barriers to access to medicines in the poorer parts of the world.
That is according to Lutz Hegemann, the Swiss giant’s president of global health and sustainability, speaking to journalists on a media trip to Rwanda this week
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