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Biosite: Building a Solid Franchise

Biosite is one of a few diagnostic companies that has had to grapple with a literal run on its product--a point-of-care proprietary cardiovascular test that took off in the marketplace almost immediately after it was introduced in 2000. Now, it faces two challenges: the advent of competition from large in-vitro diagnostic companies and following up with a seond act as its explosive growth slows to more normal levels.

We should all have such problems.

Biosite Inc. is one of a few diagnostics companies that had to grapple with a literal run on its product—a new point-of-care cardiovascular test that took off in the...

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