1. In Vivo

Hep C Development Dilemma: Big Money Now or Bigger Money Later?

As Big Pharma finds itself searching for products in smaller, more specialist markets, biotechs must decide whether it is better to take a product to market alone and reap the rewards while dealing with the risks, or take the money and run. Such is the happy dilemma for biotechs developing new drugs for HCV, an exploding market blessed with quick development timeframes and early proof-of-concept potential.

By Christopher Morrison

In the era of falling pharmaceutical productivity and major patent expiries, the question of what is a Big Pharma product begins to resemble the old joke about where an 800-pound gorilla sits

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