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SJM’s Endosense Deal Highlights Growing Importance Of Contact Force Technology In AF Ablation

St. Jude Medical has acquired Swiss company Endosense, a pioneer in the field of contact force sensing for atrial fibrillation ablation. The $170 million plus milestones deal will enable St. Jude to compete more effectively against market leader Biosense Webster/J&J, but it also emphasizes the growing importance of contact force technology in the AF ablation space.

The atrial fibrillation (AF) ablation market is one of the most promising medical device opportunities today, with procedures and device revenues growing at double-digit rates, an estimated worldwide market potential in the tens of billions of dollars, and market penetration currently standing at less than 5%. This common heart arrhythmia affects an estimated 15 million people world.wide, and that number could more than double in the coming decades as elderly populations expand.

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