1. In Vivo

Lessons From The First Biosimilar MAb Launch In Europe

 
• By Brenda Sandburg

Physicians appear more willing to prescribe Hospira’s Inflectra, a biosimilar version of J&J’s Remicade, to new patients in countries in Europe where it is available, but less inclined to switch patients already taking the brand. The company’s experience in Europe could offer lessons for manufacturers looking to bring biosimilars to market in the US.

After the European Medicines Agency approved Hospira Inc./Celltrion Inc.’s biosimilar version of Johnson & Johnson’s rheumatoid arthritis drug Remicade (infliximab) in 2013, Hospira began an intensive campaign to convince physicians to prescribe the drug, marketed under the brand name Inflectra.

Understanding full well the skepticism they would face being the first to launch a monoclonal antibody biosimilar in Europe, Hospira held a series of educational forums to teach physicians, pharmacists,...

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