Cognitive Neurosciences has experienced much forward momentum since In Vivo last spoke to the Vancouver, Canada company about its innovative, culture- and language-agnostic cognitive assessment tool.
Finding A Rock ‘n Roll Moment In Dementia Diagnostics
Computational Scientists Merge Neurology And AI Into Dementia Diagnostic Tool Whose Promise Rose Sharply On Alzheimer’s Drug Approval In The US
Find a problem and develop the solution for it: so goes the accepted wisdom for successful health care technology adoption. But as Cognetivity Neurosciences CEO Sina Habibi demonstrates, the reverse can also provide a very valid business pathway.

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Lundbeck CEO Charl van Zyl spoke with In Vivo about the Danish company’s multipronged transformation, one that involves a rethink of company culture, pipeline strategy and a sharpened focus on innovation in rare neurological disorders.
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Despite the significant presence of East Asian professionals in the pharmaceutical industry, their representation in top leadership roles remains disproportionately low. This disparity can be attributed to cultural bias, limited access to influential networks, and systemic barriers within corporate structures.
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Bringing AI and digital healthtech innovation to patients works most efficiently via a three-way partnership in which clinicians and cloud services have equal weighting with a powerhouse innovator, Royal Philips told In Vivo during ECR 2025.