Advances in laparoscopic technologies and techniques and an increasing demand for more minimally invasive surgery (MIS) are driving growth in the MIS products market. Medical device manufacturers are developing new, more precise endomechanical and energy devices and improved camera systems that are further decreasing the invasiveness of surgery, improving access and visualization, and allowing surgeons to cut, coagulate, and seal tissue and vessels with more accuracy, stability, greater reliability, and reproducibility than ever before. Although the per procedure cost of some of these devices can be quite high, health care providers are increasingly purchasing these technologies as manufacturers demonstrate their value in terms of cost savings and improved outcomes by enabling more procedures to be safely performed via an MIS approach. From a market perspective, manufacturers are driving growth in the MIS product market by targeting underpenetrated and emerging markets, particularly in Asia and Latin America, and by focusing education, sales, and product development efforts on growing clinical areas with good potential for increasing MIS adoption.
Trends In MIS, Part I: Pushing Surgical Boundaries
The market for minimally invasive surgical products continues to grow, driven by increasing demand and advances in laparoscopic technologies and techniques. Medical device manufacturers are developing new and innovative endomechanical and energy devices, as well as improved camera systems, which are allowing surgeons to safely push surgical boundaries and expand the minimally invasive surgery (MIS) approach into more complex surgical procedures than ever before. From a market perspective, manufacturers are driving growth in the MIS product market by targeting underpenetrated and emerging markets, particularly in Asia and Latin America, and by focusing education, sales, and product development efforts on growing clinical areas with good potential for increasing MIS adoption.
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