US Eroxon Launch In October Will Mark Haleon’s First Foray Into Sexual Health

11 Sep 2024

Haleon will launch Futura Medical's FDA-approved OTC medical device for erectile dysfunction in the US before the end of the year. Already available to pre-order online on Amazon, Eroxon represents the firm's first move into the sexual health category.

Haleon plc will launch Futura Medical plc’s drug-free erectile dysfunction gel Eroxon online and in “most major retailers” in the US in October. Available now for pre-order at Amazon, Eroxon will be Haleon's first offering in the sexual health space.

“We are proud to take this bold step to make this first-of-its-kind OTC gel treatment accessible to the millions of...