OTC drugs with similar indications but different formulations are compared fairly in advertising that narrowly defines the comparison, the National Advertising Division says in a review of an ad for RB’s Mucinex Fast-MaxLiquid Gels challenged by DayQuil marketer Procter & Gamble Co.
In a report released Feb. 10, NAD found that RB, formerly Reckitt Benckiser Group PLC, compared its Mucinex Fast-Max...
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