Eli Lilly & Co.'s Olumiant (baricitinib) is to become the first JAK inhibitor to reach the EU rheumatoid arthritis market after it won a recommendation from the European Medicines Agency's CHMP. Key opinion leaders are impressed with the data, but pricing will be paramount for payers, especially given the availability of biosimilar etanercept, says Datamonitor Healthcare analyst Christina Vasiliou.
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