Novo Nordisk AS is stressing unique attributes of its GLP-1 receptor agonist Victoza, including its consistent and broad cardiovascular effects, in its promotional activities with specialist prescribers, following approval of a claim for an outcomes benefit in the US and Europe.
The US FDA cleared Victoza (liraglutide) on Aug 25 for reducing major cardiovascular (CV) events in patients with type 2 diabetes and established cardiovascular disease. This followed approval in July by the European Commission for preventing cardiovascular events in patients with diabetes
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