‘Business Unusual’: COVID-19 Brought Commercial Changes To Pharma And It May Stick

 
• By Jessica Merrill

The pharmaceutical selling model will be modified even after the immediate COVID-19 pandemic crisis abates, the consulting firm ZS Associates predicts, citing new research.

Patient listening to friendly doctor via mobile smartphone at home or office, telemedicine, e health. People watching friendly doctor on health channel internet live broadcast, medical online concept
Changes are in store for pharma's commercial model • Source: Shutterstock

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