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Astellas Positions Patients At Center Of Digital Push

‘Best Mix Of Digital And People’

 
• By Ian Haydock

While Astellas, like many other large pharma firms globally, is pursuing the adoption of digital technologies across multiple disciplines, it is aiming to keep patients at the center of its initiatives and also sees a strong need for the "best mix" of the human touch and technology. 

robot and hand
Astellas sees human-technology balance as critical in digital push • Source: Alamy

Astellas Pharma, Inc.'s over-arching goal in pursuing its own digital transformation strategy is to “turn innovative science to value for patients.” Pointing to shifting practices and new technologies in key areas including drug discovery, R&D, clinical trials and interactions with physicians, the major Japanese pharma firm's objective is, in one way or another, to keep those who ultimately receive its products at the center of these efforts.

In addition to improved value – which it defines as outcomes important to patients divided by the cost to a healthcare system - other benefits of the push include reduced corporate costs and increased productivity

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