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GSK Eases Cervarix Out Of India, Eyes On Trajectory Of Synflorix

 
• By Anju Ghangurde

GSK discontinues Cervarix in India as part of portfolio rationalization efforts against the backdrop of the arrival of Serum’s 'affordable' quadrivalent HPV vaccine. The heat is also believed to be on the UK drugmaker’s pneumococcal vaccine Synflorix in the country.

Changing Marketing Dynamics For HPV Vaccines In India • Source: Shutterstock

GlaxoSmithKline Pharmaceuticals Ltd. has eased out its bivalent human papillomavirus (HPV) vaccine, Cervarix, from the Indian market amid signs of low demand and the imminent debut of Serum Institute of India Pvt. Ltd.’s cut-price indigenous rival product.

GSK’s response to the “writing on the wall” as one observer put it, is significant coming at a time when India appears to be moving towards the potential inclusion of the HPV vaccine as part of its Universal Immunization Program (UIP) and leaves the market open to

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