Artificial intelligence and machine learning (AI/ML) in the biopharmaceutical industry have been a hot topic for years already, with a host of start-up companies popping up and most of the large drug makers either partnering with them or acquiring them.
AI Starts To Make Its Mark In Pharma Marketing
The early adoption of artificial intelligence/machine learning has centered around drug discovery, but the technologies are being applied to other fields, including pharma marketing.

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