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Vocal For ‘Glocal’: How Menarini Is Adapting To Outperform In The Asia Pacific

 
• By Anju Ghangurde

Menarini's Asia-Pacific CEO talks to Scrip about how the Italian group is tailoring its portfolio and pricing approach to local markets making strong strides in primary care and consumer health, while also charting a distinct path in rare diseases and oncology. The China market is also a key focus including as a potential source of innovation as is partnering, where the group has a rich history.

Menarini APAC CEO
Glen Godresse, CEO, Menarini Asia-Pacific (Menarini)

The Menarini group is putting the pedal to the metal in the Asia Pacific region, with a “glocalised” approach that adapts its portfolio and pricing plank to the local market, funding and affordability dynamics, with partnering at its fulcrum.

Key Takeaways
  • Menarini's Asia-Pacific CEO outlined how the Italian group doesn’t force fit products to markets
  • Elucidates ‘glocalized’ approach to APAC markets, talks of building ‘in Asia for Asia’ manufacturing capability
  • 80% of Menarini’s products are priced at less than $50 per month in Thailand
  • Significant China focus seen
  • Higher weighting towards speciality care in developed, reimbursed markets

In a wide-ranging interview with Scrip, Glen Godresse, CEO, Menarini Asia-Pacific, outlined how the Italian group doesn’t force fit products to markets, its thrust on primary care, efforts in rare disease and oncology and partnering impetus

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