Reliant: The Expensive Opportunities in Primary Care

Reliant's business model -- building a new company to sell the primary care products that looked too puny for Big Pharma -- posed management and financing challenges that almost killed the company. It's turned around, thanks to new management and a product in a hot area-lipids. But what's really got its investors excited: the opportunities posed by late-stage primary-care failures at Big Pharmas, who are now looking for market-proven products. And those Big Pharmas can help pay the acquisition cost by dismantling the costly infrastructure created to prove the product's value in the first place.

By Roger Longman

On September 30, 2005, Ernie Mario, PhD, was doing more of what he had already done plenty of for Reliant...

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