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The Acomplia Paradox: Primary Care Drug, Targeted Population

As Acomplia is launched across Europe, Sanofi Aventis' challenge is less about promoting the drug, than about limiting its use within the appropriate target group.

Melanie Senior

Sanofi-Aventis’ rimonabant (Acomplia) was never going to fit neatly into any of the industry’s pre-defined categories. Approved in Europe in June 2006 for obese patients, or for overweight patients with associated risk factors such as type II diabetes or dyslipidemia, the drug—a first-in-class cannabinoid receptor antagonist—spans several of today’s disease boundaries and specialist disciplines. (See "Positioning Acomplia: Has the Drug Arrived before the Disease

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In Partnership with Cerba Research

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