1. In Vivo

Creating a Winning Medtech Business Model for a Post-Reform World

Together, the global financial crisis and health care reform could combine to dramatically alter the device industry's traditional business model. The result could be a variety of different models arising from shifting relationships with physicians and hospitals, with the winners being companies that adapt most effectively to this changing environment.

by James Gilbert

Although medical technology has never held greater potential to create new diagnostics and therapies to cost effectively address a multitude of important clinical unmet needs, changing regulatory and health care...

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