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Pharma Survival In A Transforming Global Payer Environment

 
• By Ed Schoonveld

Economic pressures and technological advances are forcing an unprecedented transformation of the payer environment. Biopharma companies must adjust their market access and pricing strategies to maintain competitively well-positioned and profitable organizations.

The drug industry has been frequently criticized for only bringing marginal medical improvements to the market. It is ironic that lifesaving drugs like Gilead Sciences Inc.'s Sovaldi (sofosbuvir) for hepatitis C and Novartis AG's Gleevec (imatanib) for the treatment of chronic myelogenous leukemia (CML) have recently been drawing heavy pricing criticism. That’s because payers feel trapped by the demand for broad coverage while they are struggling with the budget impact that would be the result of such a coverage policy. Some US state Medicaid programs have been criticized over restricting Sovaldi to patients at a later stage of liver disease. These examples illustrate that lifesaving drugs can pose a large problem for payers, as their value creates a very high demand that is ill-disputed and difficult to contain.

The expected emergence of new and expensive treatment technologies in the economically constrained environment is creating a potential “perfect storm”...

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Final Chance To Have Your Say: Take Our Reader Survey This Week

 
• By Eleanor Malone

Editor’s note: This is your final call to participate in the survey to better understand our subscribers’ content and delivery needs. The deadline is 20 September.

Early Development Deals: Ipsen's Strategy For Biomarker-Driven Success

 
• By Eliza Slawther

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Shape Our Content: Take The Reader Survey

 
• By Eleanor Malone

Editor’s note: We are conducting a survey to better understand our subscribers’ content and delivery needs. If there are any changes you’d like to see in the coverage topics, content format or the method in which you receive and access In Vivo, or if you love it how it is, now is the time to have your voice heard.

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Prioritizing Safety in CAR-T Therapy: Patient Monitoring with Cerba Research’s Testing Portfolio

The cell and gene therapy (CGT) clinical trial landscape in general and CAR-T cell clinical trials in particular are a special focus for the FDA, EMA, and other regulatory agencies. The whole industry is thus aware of the recent FDA safety investigation and requirements for labeling CAR therapy products.

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Mapping The Power And Potential Of Europe’s Market Access Collaborations

 
• By Leela Barham

Understand who’s influencing access decisions and how pharma can engage strategically across the continent.

Infographic: How Big Pharma Is Scaling Beyond Pilot AI Projects

 
• By David Wild

Pharma leaders are shifting from AI pilots to enterprise-scale deployment, favoring external partnerships for efficiency gains while maintaining tight control over sensitive clinical data.