Getting reimbursed for products is a challenge for any medical device company, but digital-health firms with apps intended to help patients manage and prevent disease face unique hurdles. Diabetes-management-app firm Glooko Inc. is one company looking to bypass the traditional reimbursement path by partnering with self-insured employers and working with payers in different ways to get their app directly to patients.
Glooko calls itself a digital-health solution company. It has developed software to help patients with type 2 diabetes track and...