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mHealth Developer Works Around Traditional Reimbursement Barriers

Glooko says it has found more success by pitching its diabetes management app to self-insured employers and to payers as a tool they can implement to reduce spending, rather than by pursuing reimbursement the traditional way. It's one model for the digital-health sector in the current health-care environment.

Arrow go around the barrier

Getting reimbursed for products is a challenge for any medical device company, but digital-health firms with apps intended to help patients manage and prevent disease face unique hurdles. Diabetes-management-app firm Glooko Inc. is one company looking to bypass the traditional reimbursement path by partnering with self-insured employers and working with payers in different ways to get their app directly to patients.

Glooko calls itself a digital-health solution company. It has developed software to help patients with type 2 diabetes track and manage their disease, and share their health data with a...

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