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Commercial Model Innovation Key To Lowering China Compliance Risks

 
• By Brian Yang

Balanced scorecards, big data, and platform strategies are among the new tools being employed by pharma companies ramping up compliance and lowering risks in China, where market access remains challenging and pricing pressures persistent. Such commercial model innovation should also improve physician interaction while providing new medical solutions, said executives at a recent RDPAC gathering in Beijing.

When top executives at Guangdong Techpool Bio-Pharma Co. Ltd. were drawing up plans for the firm’s future direction, they paid a visit to Harvard Business School Professor Robert S. Kaplan, who is known for applying “balanced scorecard” theory to leadership, corporate strategy and communications.

To better grasp the concept, the Chinese firm’s top executives spent three days in discussions with the professor, Techpool's COO...

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