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Multinationals Eye Divesting Established Products In China Amid Fierce Competition, Shifting Focus

 
• By Brian Yang

Farewell established products, hello innovative new drugs! As pricing pressures mount, more multinational companies including Lilly and Roche are switching their business focus in China, looking at product divestments and partnering with local firms.

Two businessmen shaking hands during a meeting in the office, success, dealing, greeting & business partner concepts - soft light.
Multinationals in China divest established products to focus on innovative new products • Source: Shutterstock

The golden days for some drugs in China seem to be passing, and manufacturers are preparing to battle sizzling competition by raising cash and focusing more on profitable innovative therapies as demand for such products rises.

US giant Eli Lilly & Co. has seemingly become the latest multinational pharma firm to decide to divest maturing...

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