Deciphera Pharmaceuticals Inc. is prepared to launch Qinlock (ripretinib) for adults with gastrointestinal stromal tumors (GIST) previously treated with three other kinase inhibitors, including Novartis AG’s Gleevec (imatinib), via virtual meetings with cancer doctors after the US Food and Drug Administration approved the drug while simultaneously rejecting a rival product from Blueprint Medicines Corp. in the same fourth-line GIST indication.
Like all companies with new drug launches in 2020, Deciphera must deal with the challenges of COVID-19. However, the company has been preparing for a potential early approval of Qinlock that would require sales representatives to pitch the drug to oncologists via video chat rather than through in-person visits. (Also see "Bad For Pharma: Sales Reps And Patients Are Staying Home" - Scrip, 18 March, 2020
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