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Myovant/Pfizer Launch Myfembree With An Emphasis On Building Uterine Fibroid Awareness

 
• By Jessica Merrill

Myovant CEO David Marek talked to Scrip about why the companies believe patients and physicians will choose Myfembree over AbbVie's Oriahnn.

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Myovant and Pfizer will be trying to raise awareness of uterine fibroids • Source: Alamy

Myovant Sciences Ltd. and Pfizer Inc. will launch Myfembree (relugolix/estradiol/norethindrone acetate) in June for heavy menstrual bleeding associated with uterine fibroids after receiving US Food and Drug Administration approval, but the partners will need to overcome some barriers that have limited the commercial success of a similar rival – AbbVie Inc.'s Oriahnn (elagolix/estradiol/norethindrone acetate).

Myovant CEO David Marek and chief medical officer Juan Camilo Arjona Ferreira talked to Scrip on 27 May about how the companies plan to build awareness of the health condition and why the partners are confident patients and physicians who do choose to take one of the two medications will choose Myfembree over Oriahnn

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