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MTI Outlook 2020: Medtechs Enter The Decade Of Digital, Consumers and Wellness

 
• By Ashley Yeo

For health-care providers and medtech manufacturers alike, the decade ahead will require a coming to terms with digital technologies and integrating new methods of payment. Quality of service delivery remains the market-entry criterion, but companies will have to adapt to evolving health-care models. The stakes are high. Will manufacturers be able to capitalize on the changes in a market that is more competitive and unpredictable than ever?

Trends

“Digital is no longer a vertical, it cuts across all sectors. It is a horizontal.” Andy Fish, AdvaMed's chief strategy officer, was telling the press in late fall 2019 that medtech companies will come to incorporate digital as a means to an end, not as an end in itself. “Digital is now the coin of the realm,” he said, explaining the rationale behind the US industry association's decision to invest time and resources in a new Center For Digital Heath. (Also see "Reimbursement A Top Goal For New Digital Health Lobbying Center" - Medtech Insight, 18 October, 2019.)

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