Roche/Genentech Inc. will launch its new HER2-positive breast cancer drug Perjeta (pertuzumab) at a 31% premium to the price of its existing gold standard Herceptin (trastuzumab), an aggressive strategy that will substantially increase the cost of treating patients with metastatic HER2-positive breast cancer – especially because Perjeta is to be given in conjunction with Herceptin.
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