Pfizer Inc.established a business unit devoted to oncology and increased its R&D investment in the field in 2008. Its commercial portfolio and dedication to oncology has grown since then, namely when Ian Read took over as CEO in 2010, emphasizing innovation and renewing Pfizer’s commitment to the therapeutic area. But while the company’s labors in oncology are starting to bear fruit, the results thus far haven’t stood out on the company’s top line.
Pfizer launched three new oncology drugs in the last 20 months: Xalkori (crizotinib) for non-small cell lung cancer, Bosulif (bosutinib)...
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