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GSK Leads Way With Real World Data, But Others Follow

 
• By Emily Hayes

The firm's hands-off pragmatic trial in the UK paves the way for real world studies in other disease areas where there are many products and arguably little differentiation to sway payers on market access.

Increasingly, health care providers and payers want to see studies reflective of real world situations and proof that health care is being delivered in the most cost-effective way, which was part of the aim of GlaxoSmithKline PLC's Salford Lung Study.

The 2,802-patient study compared GSK's Breo Ellipta, which combines the inhaled corticosteroid fluticasone furoate with the long-acting beta agonist vilanterol,...

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Clawbacks And Clinical Trial Set Up Are Among UK’s Investment Deterrents

 
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In the wake of MSD’s decision not to invest $1.35bn in the UK, the Association of the British Pharmaceutical Industry has set out the county’s comparative strengths and weaknesses.

Merck & Co. Withdrawal Seen As Warning Of UK’s Declining Attractiveness

 
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High Clicks, Low Enrollment For Decentralized Arm: Lessons From Europe’s RADIAL Trial

 
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Despite strong online visibility, Europe's RADIAL trial struggled to convert digital interest from potential study participants into real-world recruitment in its fully decentralized arm.