Lies, Damn Lies, And DTC Ads?

FDA's Risk Communications Advisory Committee is set to discuss how quantitative risk information can be presented in such a way as to inform rather than mislead consumers.

Mark Twain famously said there are "lies, damn lies, and statistics," and FDA is looking to its Risk Communications Advisory Committee for help in ensuring that direct-to-consumer drug and device ads don't use quantitative information in ways that match this aphorism.

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