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DTC Decennial Survey: FDA Adds Nurses, Physician Assistants To Queries On Ads

 
• By Cathy Dombrowski

The survey will update findings from a 2002 assessment by physicians on the impact of DTC marketing on their interactions with patients.

FDA plans to include nurses and physician assistants in an updated survey of health care providers’ perception of how direct-to-consumer advertising affects their practices and relationships with patients.

A 2002 survey questioned only office-based physicians, focusing on general practitioners and specialists in several key areas targeted by DTC...

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• By Eliza Slawther

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