FTC’s Stern POM Opinion Expands Disease Claim Findings

The Federal Trade Commission’s 5-0 decision against POM Wonderful finds the firm made false and misleading claims and requires it to conduct at least two randomized controlled clinical trials for all future disease-related claims. POM vows to appeal the order in federal court.

A unanimous final order in which Federal Trade Commission members found [POM Wonderful LLC] made false and misleading advertising claims for its pomegranate products offers takeaways for food and supplement marketers.

The five commissioners concluded that POM violated the FTC Act by making false and misleading claims about its products in...

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