Clarifying "Clear, Conspicuous and Neutral": Advertisers Will Learn New DTC Standard on the Fly

FDA's new pre-review program for direct-to-consumer ads is up and running. The agency also has a working definition for the new standard governing risk information in broadcast ads: present it the same way you do the benefits.

Michael McCaughan

As one of his duties resulting from the FDA Amendments Act, Division of Drug Marketing Advertising & Communications Director Tom Abrams needs to define "clear, conspicuous and neutral" in the...

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