Dr. Reddy’s Projects 50% Growth In U.S. OTC Business

The Indian private labeler predicts annualized U.S. OTC sales of $200 million by March 2013. Dr. Reddy’s recently launched an equivalent of Allegra-D 24 Hour and plans to introduce generic Prevacid 24HR in its next fiscal year.

Dr. Reddy's Laboratories Ltd. plans to grow significantly in the U.S. private-label OTC drug market, with an eye toward chipping away at Perrigo Co. PLC’s lead in the segment.

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