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Matrixx Appoints Scerene Healthcare Executive To Lead Turnaround

 
• By Carolyn B. Phenicie

M’lou Arnett talks about how her experience, including designing the “Mr. Mucus” advertising icon for the Mucinex cough treatment line, has prepared her for the challenge of growing Matrixx’s revenues in the wake of removing the Zicam gel and swab products from the market.

M’lou Arnett takes the helm of [Matrixx Initiatives Inc.], manufacturer of the Zicam line of homeopathic zinc-based remedies, after working in executive posts for Adams Respiratory Therapeutics Inc. and Pfizer Consumer Health Care Group, and co-founding personal care products firm Scerene Healthcare Inc.

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