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Updated FTC Dot Com Disclosures Guide Will Address Twitter, Blogs

 
• By Elizabeth Crawford

The Federal Trade Commission soon will issue updated guidance about how endorsers and marketers should disclose financial relationships on blogs, Twitter and other social media platforms. The original guidance issued in 2000 was published before social networking boomed.

Bloggers, tweeters and social networkers who receive incentives from firms will have no excuses to withhold disclosure of those relationships, once the Federal Trade Commission updates its “Dot Com Disclosures” guidance later this year.

The long-awaited update to the 2000 “Dot Com Disclosures” guidance likely will come out this fall and will include specific...

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