Turning Blogger Relationships Into Gold Takes Careful Management

Mom bloggers have a built-in audience that OTC and supplement marketers want: parents who are looking for the best products for their children and families. But entanglements with bloggers can mean regulatory hot water for firms that don’t carefully manage those relationships.

To successfully cultivate bloggers as strong brand ambassadors, firms need to carefully navigate potential regulatory pitfalls the blogosphere presents.

Drug and supplement firms should be sure bloggers provide disclosures, as necessary, to avoid incurring regulatory challenges, even though firms...

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